Step 4: Select KPIs
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To select the KPIs for your company/client > go to 'Setup' for a company > then 'Step 4'.
In this step you can select or create the KPIs which are important for this business. Fathom provides the flexibility to measure the KPIs that are most important and relevant to your business. These KPIs help to track both financial and non-financial performance. The KPIs selected here will appear in your reports and analysis.
You can choose a maximum of 60 key performance indicators (KPIs). However, depending on your business size and type, you may wish to select a fewer number KPIs (ie 5 to 15). A green tick indicates that a KPI has been selected. KPIs can then be grouped in categories, ie. profitability, efficiency, liquidity, cash flow, growth, operations, staff etc…
When selecting your KPIs, you can assign a degree of importance to each KPI. Either a low, medium, high or critical importance. Click on the appropriate star to assign an importance.
You can also arrange and re-order the KPIs presented in your reports. Simply drag a KPI or category to re-order. The order here will effect the presentation order in your reports and analysis.
Types of KPIs
Fathom calculates 50+ standard financial KPIs.
In addition, you can also create your own financial and non-financial KPIs.
There are 4 different types of 'custom' KPIs in Fathom:
1. Non-financial KPIs can be used to measure common business functions, for example: sales & marketing, customer service, production, operations, research & development, human resources etc... Data for these measures is not sourced from your accounting system, so results must be imported into Fathom from Excel (see importing instructions) or manually entered into Fathom, in 'Step 1' of the company setup.
2. Account Watch enables you to track any account from your general ledger. (eg. ‘stock-on-hand’) as a KPI.
3. Tracking KPIs enables you to track financial KPIs for your divisions or locations.
4. Formula KPIs are created by defining a formula for calculation. For example, you can create a KPI to track any expense accounts as a percentage of total costs or total revenue. You can also create KPIs using both financial and non-financial data (eg. ‘revenue per unit of area’).
In addition to creating a new KPI, you can also select a KPI which you have previously created and stored in your KPI Library. To access your organisation's KPI Library select 'KPI Library' from the top menu.
Creating a Custom KPI
Specify a name, description, unit of measure, aggregation type, category and target type.
Aggregation: This is the method used to aggregate monthly results to quarterly and annual results. For example KPIs measured as a ratio or percentage would typically be averaged over the months in a quarter or year.
Decimal places: This represents the precision to which the KPI is measured (zero, one or two decimal places).
Your selection of KPIs and their importance can be updated or changed at any time in the future.
For formula KPIs, you can also define a formula for calculation. For example:
For Account Watch KPIs, you can select which account you wish to track against target or budget.
You can return to this step at any time to change your selection of KPIs.
After you have finished selecting the KPIs for this company/client, save any changes and proceed to ‘Step 5’.
Creating a Custom Divisional KPI
To track the performance of your divisions, departments or regions you can easily create custom KPIs. Go to ‘Step 4’ of the company setup. Then select ‘Create a KPI‘ button.
Creating a KPI for a division
Then using the KPI formula builder, you create your own custom KPIs, for an individual division, department, location, business unit etc... For example:
Creating a KPI for multiple divisions
You can also create your own custom KPIs, which track the performance of multiple divisions, departments, locations, etc... For example: